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How to navigate your way to a greener, more sustainable digital future

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Creating a greener web has never been more urgent. There are simple principles we can follow to ensure that our digital products and services are more sustainable. First, since digital technology uses electricity as a resource, it’s key that we use electricity efficiently. Second, we should ensure that, where possible, the electricity powering our technology comes from renewable sources. And third, we can offset any greenhouse gas emissions emerging from our use of technology.

However, applying these principles can quickly become challenging, with myriad questions emerging, such as:
  • Do we need to make a decisive choice between a rich web experience and sustainability?
  • Is it possible to meet our environmental, social and governance (ESG) commitments while investing in energy intensive new technologies like Gen AI?
  • Is the ability to create a truly sustainable web in conflict with the desire to provide engaging, interactive online experiences?

Sustainable technology is one of our favorite topics at frog, and we’re constantly seeking answers to big questions like the above. For us, taking care to ensure our internet and the connected world has a place in the sustainable, post-fossil fuel economy of the future is one of the most important technology frontiers to address. We define sustainable technology as technology that is designed specifically to remedy, prevent or improve environmental issues. Sustainability is more than a buzzword, it is the beginning of a new way of thinking and working.

So, how can we navigate from the current digital web—where there’s a tendency to use energy liberally, and sometimes perhaps a little thoughtlessly—to a more efficient, mindful internet. How could our web add as little as possible to global CO2 emissions, or even work towards reversing climate harm and improving biodiversity?
Seeking the answers to this challenge is the reason we created frog’s Green Tech Radar.
Creating a greener web has never been more urgent. There are simple principles we can follow to ensure that our digital products and services are more sustainable. First, since digital technology uses electricity as a resource, it’s key that we use electricity efficiently. Second, we should ensure that, where possible, the electricity powering our technology comes from renewable sources. And third, we can offset any greenhouse gas emissions emerging from our use of technology.
However, applying these principles can quickly become challenging, with myriad questions emerging, such as:
  • Do we need to make a decisive choice between a rich web experience and sustainability?
  • Is it possible to meet our environmental, social and governance (ESG) commitments while investing in energy intensive new technologies like Gen AI?
  • Is the ability to create a truly sustainable web in conflict with the desire to provide engaging, interactive online experiences?
Sustainable technology is one of our favorite topics at frog, and we’re constantly seeking answers to big questions like the above. For us, taking care to ensure our internet and the connected world has a place in the sustainable, post-fossil fuel economy of the future is one of the most important technology frontiers to address. We define sustainable technology as technology that is designed specifically to remedy, prevent or improve environmental issues. Sustainability is more than a buzzword, it is the beginning of a new way of thinking and working.
So, how can we navigate from the current digital web—where there’s a tendency to use energy liberally, and sometimes perhaps a little thoughtlessly—to a more efficient, mindful internet. How could our web add as little as possible to global CO2 emissions, or even work towards reversing climate harm and improving biodiversity?
Seeking the answers to this challenge is the reason we created frog’s Green Tech Radar.

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